Are you an aspiring entrepreneur looking to launch your own wellness venture? Or perhaps you're a small business owner aiming to enhance your managerial or financial skills and increase your customer base. The new Wellness Business Operations Specialist (WBOS)TM micro-credential at American College of Healthcare Sciences (ACHS) is designed specifically to provide essential insight into launching, managing, and growing a business in the wellness field.
Benefits of Entrepreneurship
Starting and running a business in any industry comes with many challenges, and it's important to arm yourself with the knowledge of current industry trends and best practices. There are many advantages to learning and implementing the fundamentals of business operations in the wellness space. A Forbes article from March of 2023 states that “building your own practice may allow you to have more of a direct impact on the health and wellness of your clients compared to more traditional healthcare roles.” There is often more “freedom to choose your clientele and create programs that meet their specific needs.” Knowing how to better create and sell your own product can lead to a more personalized and satisfying career.
Program Overview
In the ACHS Wellness Business Operations Specialist™ program, you’ll become equipped with essential skills for success in the dynamic wellness industry. This self-paced micro-credential program consists of six courses that will be released individually from April through September of 2024. You'll be guided through the process of setting up and managing a wellness business. Key learning areas include defining your purpose, understanding small business operations, fundamentals of financial management and human resources, and effective marketing. You'll also gain insights into good manufacturing practices (GMP) and production considerations for natural products.
ACHS President Tracey Abell shares: “Holistic wellness and healthcare professionals bring tremendous passion and expertise to their mission to help others, yet they may encounter a gap in essential business skills required to run a wellness business. ACHS's innovative Wellness Business Operations Specialist™ micro-credential serves as a vital bridge to integrate holistic health knowledge with essential business skills and resources. This training can be applied in diverse wellness settings from a private practice, clinic, or wellness spa to a corporation or non-profit organization.”
Learning Outcomes of the Micro-Credential
After completing all six courses in the Wellness Business Operations Specialist (WBOS)™ micro-credential, you’ll be able to:
- Implement foundational principles for setting up and managing a wellness business.
- Utilize financial planning and management strategies for effective business operations.
- Determine effective human resource practices relevant to your small business.
- Apply fundamental marketing principles to develop effective strategies for promoting wellness businesses, considering target audience, market positioning, and promotional tactics.
- Identify good manufacturing practices (GMP) and production considerations to ensure quality and compliance in creating natural wellness products.
Students will be awarded a digital badge upon completing each course module that can be displayed via LinkedIn, on your resume, and in your emails. Upon completing the program, students receive the Wellness Business Operations Specialist™ micro-credential badge. ACHS badges are verified competencies and allow your colleagues, clients, and employers to validate your skills in Canvas Credentials' database of credentials.
On April 4, 2024, we hosted the first of a six-part webinar series unveiling the Wellness Business Operations Specialist™ micro-credential. The webinar, led by Dr. Lori Holdren and Dr. Jimmy Godard, goes into detail about Course 1 and explains what to expect in the next 5 courses. Watch the webinar.
Program Features
Each course within the micro-credential provides content in the form of video lectures, presentation slides, additional resources, and quizzes to assess your knowledge and understanding. The credential is designed to accommodate your schedule and allow you to learn at your own pace, ensuring a flexible and enriching educational experience. The breakdown of courses is as follows:
Course 1: Creating Your Business Model
- Available as of April 4, 2024
- This course provides a concise yet comprehensive overview of creating a successful business model in the wellness industry.
Course 2: Forming Your Wellness Business
- Available as of May 16, 2024
- This course is designed to guide aspiring entrepreneurs through the process of establishing a framework for a successful venture in the wellness industry.
Course 3: Wellness Business Finance Essentials
- Available as of June 25, 2024
- This course introduces financial management principles for entrepreneurs in the wellness industry.
Course 4: Wellness Business HR Essentials
- Available as of July 11, 2024
- This course equips students with the fundamental knowledge and skills necessary to navigate the intricacies of hiring, managing, and retaining employees in the wellness industry.
Course 5: Wellness Business Product Essentials: Production and GMP Considerations
- Available August 22, 2024
- This course is designed to equip aspiring wellness entrepreneurs with the essential knowledge and skills necessary to navigate the intricacies of product production in the wellness industry.
Course 6: Wellness Business Marketing Essentials
- Available September 10, 2024
- This course is designed to equip entrepreneurs in the wellness industry with the essential skills and strategies needed to promote their products and services effectively.
Get Started
Take the first step towards becoming a Wellness Business Operations Specialist. Enroll today and start gaining the tools you need to launch and operate your successful wellness business.
- Learn more about ACHS' Wellness Business Operations Specialist (WBOS)™ Micro-Credential
- Browse all Micro-credentials
- Speak with an advisor
Disclaimer & Important Information: This article is for informational purposes only. Please contact ACHS Admissions at admissions@achs.edu or 800-487-8839 for additional information and to apply for admission. Graduation from any ACHS program does not confer a license to practice medicine. ACHS graduates do not claim to treat, diagnose, cure, or prescribe. Please note that professional success is achieved by a number of factors beyond education and experience, including soft skills, work ethic, integrity, and other skills that may not be developed through education and training alone. Not all graduates will achieve the career outcomes provided as examples in this article and other ACHS marketing materials.
Source:
Carlin, J. (2023, March 30). How To Build A Successful Business In The Health And Wellness Industry. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/30/how-to-build-a-successful-business-in-the-health-and-wellness-industry/?sh=18c8928c4cb1
